Organizer Profile and Policies Update

We’ve made two updates to help organizers present their brand better and set up events faster.

Your organizer profile is now more complete and discovery-friendly. You can add richer public-facing details like hero media, gallery images, a featured event, tags, location, playlists, website links, and more social links. Public organizer profiles now use the /by/{brand-name} format, for example:

https://www.passly.co.ke/by/your-brand-name

Manage your organizer profile here:
https://organizer.passly.co.ke/dashboard/settings/organization

We’ve also introduced Policies, a new place to manage reusable organization-level event terms and refund policies. Instead of rewriting the same policy text for every event, you can save your defaults once and use them when creating new events, while still editing policies per event when needed.

Manage policies here:
https://organizer.passly.co.ke/dashboard/policies

These changes make your public presence stronger and help keep event setup more consistent across your organization.

WhatsApp Marketing & Consolidated Reporting 🚀

We've been hard at work shipping tools to help you reach more guests, make smarter decisions, and move faster. Here’s the latest from the Passly team.

WhatsApp Marketing is here! 📱

You can now reach your guests where they actually spend their time. Send targeted campaigns and promotional messages directly to attendees on WhatsApp—no more hoping they check their cluttered inboxes.

Highlights:

  • Quick Templates: Use pre-built messages or create your own in seconds.

  • Smart Targeting: Build audiences based on specific events, ticket types, or custom segments.

  • Know Your Stats: Track real-time delivery and engagement rates.

  • No Budget Surprises: Use the pricing estimator to plan your campaign costs upfront.

Ready to start? Head to Broadcasts to send your first message.

See the big picture with Consolidated Reports 📊

No more jumping between different event dashboards to see how you're doing. Consolidated Reports give you a "birds-eye view" of your entire portfolio in one place.

What you can track:

  • Compare revenue and attendance across multiple events side-by-side.

  • Monitor check-in trends to see which events are buzzing.

  • Grab export-ready snapshots for your next stakeholder meeting.

Find it under Analytics → Consolidated Report.

A fresh coat of paint for Broadcasts 🎨

We’ve redesigned the broadcast experience from the ground up. Creating and managing campaigns now feels faster and a lot more intuitive.

  • Fewer Clicks: A streamlined flow to get your message out faster.

  • Clearer Previews: See exactly who you're reaching before you hit send.

  • Better Tracking: Per-message status visibility so you’re never in the dark.

Small but mighty improvements ⚡

We’ve also polished a few things under the hood to make your daily workflow smoother:

  • Snappier Dashboard: Pages now load faster so you can get in and out quickly.

  • Smarter Forms: Improved validation when inviting team members (no more mysterious errors).

  • Better Memory: We’ll now remember your scroll position when you navigate back to lists.

  • Stability: Fixed those pesky edge-case crashes to keep things running reliably.

These updates are live now! Log in and take them for a spin. If you have any thoughts, hit us up in the support chat—we're all ears.

New organizer updates are live

Multi-day Events 🗓️

Running a weekend festival or a three-day conference? You can now create and manage events that span multiple days with a single setup and unified QR flow. No more manual patching or multiple event listings for one experience.

Event Questions 🙋

Get to know your guests before they arrive. You can now collect attendee answers during checkout to build richer profiles and review responses in one place. It’s perfect for gathering dietary requirements, shirt sizes, or hearing how they found you.

Pulse Event Wrap-Up 📈

We’ve made the post-event review much clearer. With Pulse Wrap-Up, you get performance insights and reporting designed to help you understand exactly how your event went so you can make even better decisions for the next one.

🚀 New Organizer Updates Are Live

We’ve shipped a few new features to help you promote better and sell smarter:

  • Organizer profiles got a glow-up
    Add hero images, videos, and your brand story from
    Organization Profile
    Try it out and refresh your profile.

  • Flash sales are now available
    Create urgency and boost conversions by running flash sales from Ticket Types. In the actions tab click Edit your Ticket Type and find the flash sale section.
    Launch your first flash sale.

  • More vibes on event pages
    Add curated playlists and lineup posters from the Event Management page.
    Start setting the mood.

  • Past events now support full recaps
    Upload recap videos, photos, update descriptions, and collect reviews from the Events dashboard.
    Turn your past events into highlights.

  • Behind-the-scenes improvements
    We’ve also rolled out performance upgrades and bug fixes to keep everything running smoothly.

🚀 New: Advanced Analytics & Event Feedback

We’ve introduced two major updates to help you better understand your event performance and gather actionable insights directly from your audience.

📊 Advanced Analytics

Access deeper, more detailed analytics in the Reports tab. You can now track event performance with precision, identify emerging trends, and make data-driven decisions with confidence.

Ready to dive into the numbers? Explore your personalized reports here

📝 Hear directly from your guests

Ever wondered what your attendees really thought about your last event? Now you don't have to guess. We’ve added a new feedback feature that lets you collect structured ratings and honest reviews right after your event wraps up.

Understanding what resonated and what didn't is the secret to building a loyal following. By listening to your community’s real-world input, you can double down on what works and fine-tune your next event to be an even bigger success.

Ready to see what they’re saying? Head over to your Events tab in the Dashboard and check out the feedback waiting in your past events section.